Senior Commercial Strategist
Location: London
Contract type: 3-month FTC with the possibility of extension
We're looking for a Senior Commercial Strategist to join the team on a 3-month FTC, with potential to extend.
The opportunity
We're building a new arm of our Studio focused on getting ahead of what brands want - creating the products, formats and propositions we take to market, rather than just reacting to briefs. A roadmap is in motion: formats audited, products live and a plan running through to end of 2026.
We need a senior lead to take ownership and shape what this becomes. High visibility, real influence and the chance to leave your mark on how one of the UK's most exciting social-media businesses commercialises its creative output. If you see a better way, we want to hear it.
What you'll do
Take strategic ownership of productisation
Own the productisation roadmap - bringing your own strategic thinking to where it goes, not just delivering what's been planned.
Complete Phase 1: one-pager system, distribution classification, commercial viability assessment with Sales.
Scope and kick off Phase 2: retail proposition, category-specific product sets and automation of proposal creation.
Work with the Special Projects PM and wider stakeholders to keep the sprint schedule on track and flag when it should evolve.
Level up existing products and invent new ones
Audit the current product set and identify what can be refined, repositioned or made more compelling for buyers.
Strengthen existing formats with sharper data, better creative rationale or smarter media packaging.
Bring genuinely new product ideas to the table - new formats, new commercial models, new ways of combining Studio's creative and audience capabilities.
Identify the category verticals with the strongest product-market fit and build out propositions for them.
Work closely with a dedicated Junior Designer to produce sales materials that match the calibre of the conversations we're having.
Develop brand-agnostic product formats Studio can sell across all portfolios.
Connect across the business
Pull in Brand Strategy, Creative, Data & Insights, Social Activation and Sales at the right moments - working within a sprint model rather than pulling people off live briefs.
Partner with Data & Insights to build the audience intelligence layer that underpins new products.
Feed Sales packaged, ready-to-pitch commercial products that reduce reliance on bespoke brief responses.
Who we're looking for
You've done this before - in a media, content publisher or social-first environment. You understand digital and content campaigns end-to-end and you've built repeatable products from that knowledge, not just delivered great bespoke work. You're a thinker who can see what's missing and do something about it.
You'll have
A track record of productising commercial formats in a media or publisher context - scalable products, not one-off campaigns.
Deep understanding of digital and content campaigns, including paid and organic social and how to combine channels for commercial impact.
The ability to translate creative ideas into commercial products - distribution, format specs, platform context.
Commercial instinct - you know how brands buy and how to price and position creative solutions.
Experience across strategy, creative, data, social and sales - comfortable turning multi-disciplinary input into clear propositions.
Able to bring rigour and process to a creative environment - self-starting, structured, delivery-focused.
Strong communication - you can write a product brief, present a proposition and document a process with equal clarity.
Bonus points for
Experience in cultural publishing, social-first media or the creator economy.
Familiarity with brand partnerships - sponsorship, integration, co-creation.
Worked alongside a sales team and understand how packaging translates into pipeline.
Advised on or built pricing architecture for creative products.
Why join us?
A rare chance to shape a new function - real influence on something being built, not just maintained.
Real seniority and visibility - direct line to the SVP Studio and advisory support from an experienced operator.
A productisation programme already in motion - you're accelerating something real, not starting from scratch.
Genuine creative and strategic latitude - your ideas matter here, and we're actively looking for someone who'll push us further.
A culturally relevant business - real audiences, loved brands and a significant commercial opportunity.
Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.
- Locations
- London
- Remote status
- Hybrid
About Pubity Group Ltd
We Entertain, Empower and Inspire.
Pubity Group is a community spanning 20 channels and counting, covering diverse subcultures.
Gen Zs and millennials across the world follow the Pubity brands for their fix of news, sport, entertainment and popular culture.
We deliver a unique online experience with our diverse brands, whenever and wherever you are.
For hilarious meme culture check out Memezar; for entertainment and inspiration, Pubity; laugh with dadsayjokes; and for young women look out for Girlyzar.
We’ve got sports, travel, animals, tech, gaming and much more.
Whatever and wherever it is, we’ve got it covered.