About Pubity Group

Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 150
million people spanning 20 different communities across the globe, reaching 1.6bn monthly users.

Whether it’s entertaining and inspiring on Pubity, driving meme culture on Memezar or delighting animallovers on Fluffy, Pubity Group is all about delivering joy into newsfeeds across the world.
As a leader in the digital landscape, we partner with some of the world’s most-loved brands, including:
Paramount Pictures, Meta, Subway, MrBeast, Warner Bros, and Fortnite, to create impactful
campaigns that resonate deeply with our audiences.

The Role

This is a senior, high-impact role for a sharp strategic mind who thrives at the intersection of culture,
content, and commerce. As Lead Strategist, you will be the strategic engine behind Pubity’s most
important client relationships and proposals from around the world - turning briefs into compelling
narratives and building products that win.

You will operate as a trusted partner to Sales, Creative, and Production, leading pre-sales strategy from brief through to pitch - with speed, quality, and cultural intelligence at the heart of everything you do.

You will also play a central role in productizing our offerings, embedding AI into workflows, and raising
the bar on how Pubity measures and communicates campaign impact.

If you are a collaborative leader who brings big-picture thinking and executional excellence in equal
measure - and you have a genuine passion for youth culture, social media, and brand storytelling - this is the role for you.

Key Responsibilities:

Strategy & Client Briefs

• Lead strategic development and responses to client briefs of all sizes — crafting compelling
narratives and high-quality solutions that win business quickly and confidently.
• Act as strategic lead on key client meetings alongside Sales, presenting with authority and
bringing creative rigour to every interaction.
• Support renewals and upsell opportunities by identifying strategic angles that add measurable
value for clients.
• Develop and apply robust measurement frameworks to demonstrate campaign impact and
continuously raise the quality of our outputs.

Productisation & Innovation

• Package and productise Pubity’s offerings around tentpole events (e.g., Super Bowl, Valentine’s
Day, World Cup, Coachella) and build evergreen solutions that scale.
• Drive innovation in campaign formats, contributing to Pubity’s differentiation in the youth-culture
and Gen Z publisher space.
• Leverage AI tools (e.g., ChatGPT, Midjourney, Claude) for insights, ideation, and deck creation —
improving output speed and quality across the team.

Collaboration & Leadership

• Collaborate cross-functionally with Creative, Production, and Sales to build integrated, client-
ready strategies that feel cohesive and on-brand.
• Partner with regional teams to ensure consistency of messaging, positioning, and strategic
approach across markets.
• Lead with strong project management discipline — owning timelines, managing multiple
concurrent workstreams, and keeping quality high under pressure.
• Serve as a cultural and strategic voice within the team, mentoring junior strategists and shaping
how strategy is done at Pubity.

Essential Skills & Experience

• 7+ years’ experience in campaign strategy, integrated marketing, brand partnerships, or a senior
creative/media agency role.
• A proven track record of responding to briefs of all sizes — quickly, strategically, and to a
consistently high standard.
• Strong productisation skills: able to turn ideas and insights into scalable, packaged solutions.
• Deep knowledge of social media platforms, content formats, and what resonates with Gen Z and
youth audiences.
• Exceptional storytelling and presentation skills — able to build and deliver compelling decks to
senior clients and agencies.
• AI literacy: hands-on experience with tools such as ChatGPT, Midjourney, Perplexity, or similar.
• Analytical mindset: comfortable interpreting data and performance metrics to shape and improve
creative strategy.
• Outstanding project management skills with the ability to juggle multiple high-priority briefs
simultaneously.
• Highly collaborative with excellent interpersonal skills — you build trust quickly and work well
across teams and time zones.
• Proficiency in Canva, PowerPoint/Google Slides, Excel, and modern collaboration tools.
Desired Skills & Attributes
• Experience working across US & international campaigns, with an understanding of the US media
and brand landscape.
• Knowledge of entertainment, sports, and cultural tentpoles and how to leverage them
commercially.
• Familiarity with social-first publishers, creator economies, and rapid-growth media environments.
• Understanding of media performance analysis and optimisation frameworks.
• Experience managing or mentoring junior team members.
• Degree in Marketing, Communications, or equivalent professional experience.

Why Pubity Group?

We are the world’s biggest Gen Z publisher — built on culture, community, and creativity. This is a rare
opportunity to join a fast-moving, globally influential company at a pivotal moment of US growth. You’ll
work on some of the most exciting brand briefs in the industry, alongside a team that genuinely loves
what it does.

What We Offer

• Competitive salary + performance bonus
• Flexible & hybrid working model
• Access to a high-growth, globally recognised media brand
• Creative, collaborative culture with real ownership and impact
• Health & wellness benefits
• Career development in a fast-moving, international environment

Senior Director, Brand Strategy

About Pubity Group Ltd

Senior Director, Brand Strategy