Senior Social Media Manager, Unit Lead

Social & Content (Audience Growth & Editorial Leadership)

Location: London (Hybrid)

Overview

We’re looking for a Senior Social Media Manager, Unit Lead to take ownership of the social content teams for some of our biggest brands, Backpacking, Fluffy, FilmSeal, WarmUp,

FootballNewz and Acknowledge AI. This is a senior role suited to someone coming from a Senior Social Media position, with a proven track record of building audiences and delivering high-performing social content at scale.

Your focus will be audience growth, platform and team leadership, and editorial direction.

You’ll dive into dashboards daily to assess performance, guide real-time adjustments, and set the strategic direction for all content output on the brand, ensuring every piece of content has the best chance to engage our audiences and attract new ones.

This is a content-first leadership role, working closely with editors, platform leads, and the Social Ops Lead to make sure our daily social publishing is sharp, audience-led, and primed for growth.

Core Responsibilities

• Own brand-level content strategy: Lead daily and long-term content planning for ensuring every piece of content has clear purpose, audience alignment, and growth potential.
• Use dashboards and audience insights to assess what’s working, where there are gaps, and how to adapt strategy for maximum impact.
• Identify and capitalise on trends, ensuring our brands stay ahead of cultural moments and platform shifts.
• Build and evolve content pillars and themes, shaping recurring series, formats, and tentpole moments.
• Guide editorial teams: Partner with content editors and platform managers to translate strategy into clear, actionable briefs for both long and short term content plans. Dictating the content calendar for brands, what and when should the teams be working on around tentpole moments
• Focus on audience growth: Balance serving existing communities with pushing into new audience segments to grow reach and engagement.
• Work closely with the Social Ops Lead to ensure workflows, posting schedules, and content planning run smoothly and efficiently.
• Collaborate cross-platform: Tailor strategies for Instagram, TikTok, YouTube and Twitter/X, optimising each channel for performance.
• Report regularly to the Head of Social, highlighting wins, learnings, and areas for improvement across all brands.

What You Bring

• 4+ years in social media management or brand content leadership roles.
• Proven ability to grow audiences and deliver high-performing content strategies.
• Sharp instincts for storytelling, cultural relevance, and platform nuance.
• Comfortable working with dashboards and analytics to inform strategy.
• Strong collaboration skills, able to brief teams and guide execution confidently.
• Able to thrive in a fast-paced, multi-brand environment with constant cultural and
• platform shifts.

Bonus If You Have

• Experience leading multi-million-follower entertainment or viral media brands.
• Background in building content playbooks or editorial frameworks for large social teams.
• Cross-market audience understanding (particularly UK and US).
• Familiarity with Monday.com, social listening and insights management tools.
• Interest or experience in using Ai tools in general for content creation

Pubity Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.