Activation Manager

Location: London, UK - Onsite

About Us

Pubity Group is a dynamic social media publisher focused on delivering positive, uplifting content to audiences worldwide. Our mission is to engage and inspire communities through impactful storytelling, innovative campaigns, and strategic digital engagement.

Role Overview

As a Media Planning & Social Activation Manager, you will be responsible for developing and executing strategic media plans, optimizing paid social campaigns, and driving audience engagement across multiple social platforms. You will work closely with internal teams and external partners to ensure maximum positive impact on our audience and ROI for our clients.

Key Responsibilities:

Media Planning & Strategy

•  Develop and execute comprehensive media plans across social and digital platforms to drive audience growth and engagement.

• Identify and implement paid media strategies around branded content, licensed content, talent and experiential.

• Optimize in-campaign media budgets to ensure efficient allocation linked to live performance.

• Build media plans with a keen eye on balancing creative placements & effective media spend ensuring a qualitative view on protecting editorial tone of voice and satisfying client requests.
  
  

Social Activation & Campaign Execution

• Manage paid and organic social media activations, ensuring seamless execution and alignment with the brief objectives.

• Work closely with content creators and 3rd party social pages to ensure delivery and impactful performance

• Implement A/B testing, audience segmentation, and creative optimization to enhance campaign performance.

Performance Analysis & Insights

• Track, analyze, and report on key performance metrics across campaigns.

• Provide insights and recommendations based on data to improve future media strategies.

• Stay updated on platform algorithm changes, emerging trends, and new advertising technologies.

• Leverage 3rd party Brand Uplift partners to elevate campaign offering, measure impact and report findings back to advertisers.

Requirements

• 5+ years of experience in media planning and/ or paid social activation.

• Ideally have some experience of setting up audience segments and optimising campaigns across Facebook Ads, TikTok Ads, Youtube Ads.

• Strong understanding of audience targeting, performance marketing, and social media analytics tools.

• Experience managing budgets and optimizing ad spend for maximum performance.

• Ability to collaborate cross-functionally with sales, strategy, content, creative and client services teams.
•  Passion for digital storytelling and positive, community-driven content.

Why Join Us?

• Be part of a mission-driven team that spreads positivity online.

• Work in a fast-paced, creative, and collaborative environment.

• Opportunity to shape and execute impactful global media campaigns

• Competitive salary and professional growth opportunities.
  
  At Pubity Group, we are committed to diversity and inclusion. We believe in fostering a workplace where everyone has an equal opportunity to thrive, and we encourage applicants from all backgrounds to apply.