YouTube Growth Manager

About Pubity Group

Pubity Group is the world’s largest Gen Z social publisher, with over 140 million followers across 20 different communities – we reach 10 billion impressions per month. We’re known for creating content that resonates with young audiences, we’re constantly pushing boundaries on Pubity, Memezar, Dadsaysjokes, and beyond.

Our goal? To make a positive impact on people’s lives every day.

About the Role

We’re after a visionary YouTube Growth Manager who will take charge on our YouTube specifically. This is a key role focused on shaping Pubity’s identity on YouTube, overseeing the production of high-quality, original content that embodies Pubity’s voice. You’ll be responsible for driving the creative vision, managing end-to-end production (from casting through to final edit), and ensuring our content activation strategy resonates with audiences. A key objective for our company in 2025 is to develop and establish a renowned show format, and this role will play a central part in achieving that goal.

Key Responsibilities

YouTube Content Strategy & Development

• Define YouTube Vision: Establish and champion Pubity’s creative vision on YouTube, creating and developing a distinctive style that aligns with our audience and brand.
• Own Content Creation: Lead all stages of content production, from ideation to execution, ensuring our videos meet both audience expectations and business goals.
• Production Ownership: Oversee every aspect of production, including scripting, casting, shooting, thumbnail creation and editing, guaranteeing the highest quality output.
• Activation Strategy: Work closely with the Social Activation and Brand Partnerships teams to launch content for maximum impact, driving reach and engagement.
• Performance Analysis: Regularly analyse video performance, using insights to refine strategies and inform future content planning.

Production & Editorial Oversight

• Oversee Production and Casting: Take charge of the entire production process, including casting, crew management, and collaboration with any external partners.
• Supervise Edits: Manage and sign off on the editing process to ensure each video meets Pubity’s quality standards and engages our YouTube audience.
• Creative Quality Control: Maintain the highest creative standards, ensuring all content is on-brand and consistently captivating.

Team Leadership & Collaboration

• Team Management: Stakeholder management for FL staff and current squad, with the goal to build out a team.
• Cross-Departmental Collaboration: Work closely with Social, Brand Partnerships, and Original Programming teams to ensure alignment on content strategies.
• Resource & Budget Management: Manage production budgets effectively, ensuring resources are used efficiently without compromising on quality.

What You Need to Have Done Before

• 5+ years’ experience in video production specifically for YouTube, with a portfolio of impactful, audience-focused work.
• Previous foundations of building and scaling YouTube channel growth in terms of subscribers, views, watch time & plays - making videos go viral!
• Proven track record of leading end-to-end video production, from concept to final edit, ideally for a digital-first brand.
• Deep understanding of YouTube and social media platforms, especially in engaging Gen Z audiences.
• Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro) and solid knowledge of post-production workflows.
• Strong project management skills, with an eye for detail and commitment to quality
• Collaborating closely with freelance production staff to guide and align everyone in the right direction

We’re Looking For Someone Who Is

• Creative Visionary: Passionate about creative ideas and bringing fresh ideas to life on YouTube.

• Platform-Savvy: Immersed in YouTube culture with a sharp understanding of trends, audience behaviours, and what drives content success. Has a clear understanding and history on Youtube with examples.

• Strategic Thinker: Skilled at activating content to drive maximum engagement and impact.

• Results-Oriented: Focused on refining content based on performance insights/ data and delivering content that bangs!

Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.